Luxury Flats: While most of us spend months deciding before buying something like a TV or a refrigerator, there are people who don’t even take 25 minutes to buy a ₹25 crore flat. That’s exactly what happened in Noida’s Sector 97, where ultra-luxury flats worth ₹25 crore each were sold out in less than 15 days. Yes, we’re talking about the M3M Jacob & Co. Residences project.
In Delhi-NCR, luxury apartments worth crores are nothing new. But a ₹25 crore flat? That usually makes even the wealthy stop and think. Yet, these too are selling out in no time. The developer behind this Noida project has achieved remarkable success — so much so that they published full-page newspaper ads announcing that their most expensive flats are now completely “sold out.”
Where is this project located?
This project is in Sector 97, Noida, along the Noida–Greater Noida Expressway — one of Noida’s most premium areas, just a short drive from South Delhi. The project was launched on the 16th of this month by M3M India in collaboration with American luxury brand Jacob & Co. Named “Jacob & Co. Residences,” it’s India’s first residential project under the Jacob & Co. brand. To mark its importance, Jacob Arabo — the founder and chairman of Jacob & Co. — himself attended the launch event.
Why is this project special?
According to the developer, the project is truly unique, involving a total investment of about ₹2,100 crore. The goal is to provide residents with a world-class luxury living experience. Spread across six acres in Noida’s central business district, the location offers easy access to Delhi, any sector of Noida, and Greater Noida. It’s also near the upcoming Jewar International Airport and directly connected via the expressway.
What are the prices of the flats?
The project offers 3 BHK, 4 BHK, and 5 BHK luxury apartments priced between ₹14 crore and ₹25 crore.
- Prices for 3 BHK units start at ₹14 crore.
- The most premium 5 BHK flats are priced at ₹25 crore.
Buyers are being promised a lifestyle comparable to that of Hong Kong, London, or Dubai — right in Noida. The project has even set a new record for luxury housing in Noida, with prices touching ₹35,000 per sq. ft.
How many flats will be built?
According to Pankaj Bansal, promoter of M3M India, the first phase includes 150 apartments, followed by about 100 ultra-luxury serviced residences in the second phase. The entire project is expected to be completed within three years. The developer claims that these residences are not only luxurious from the outside but will also feature exclusive Jacob & Co. interior designs, making the project a true urban luxury haven.
Sold out in just 15 days!
If you plan to buy a 5-bedroom apartment here now, you’re out of luck — they’re already gone. The company confirmed through full-page newspaper ads that all 5 BHK units are sold out. Only 3 BHK and 4 BHK flats remain available. The developer expects total sales from this project to reach around ₹3,500 crore, reflecting its premium nature and massive scale Godrej Plots Doddaballapur.
What makes Jacob & Co. special?
Jacob & Co. is globally renowned for its bold designs, innovative watchmaking craftsmanship, and strong presence in the worlds of fashion and celebrity culture. Its elite clientele includes royal families and global icons like Cristiano Ronaldo, Jay-Z, and Salman Khan.
